Essential Design Tips for a Successful Business

What is the first thing that you see while scrolling through a website?? Title or the logo maybe!! But truly the design of the website is the first thing you notice subconsciously and it fits into your mind even if you don’t want it to. You most probably remember any website through its design and that is the thing that helps you identify the website even if you don’t go through the content.

Now you know why quality website designing is an integral part to get traffic as well as conversion rates on your website. A bad design would halt the user from scrolling towards other pages or touring your website.

Professional business and services need quality websites to assist their customers in availing their services and motivating them to reach towards you. It shouldn’t confuse them while writing a query towards you or break them down while probing any information and that is extensively important for online success or success in general for your business.

There is a lot of scope for quality web designers coming out as the competition is tightening the market. Various UI/UX designing players are also coming in to the market at a brisk rate just to cater needs of the customers. To attractively design your UI, here are some really substantial and necessary tips which you must keep in mind while designing.

Attractive images are the key

Images are a big attention seeking element that attracts visitors scrolling through your website. Catchy and engaging pictures with relevant text clearly lead the way how your website looks. Remember if your website is a city, the images are the sightseeing destinations for your visitors. There are many stock photography like PEXELS, Negative space, cupcake etc. which provides stunning images that are free of copyright restrictions plus free of cost and would assist you in getting quality images for your website.

Fast page load time and website speed

Its just annoying to get stuck on a website while surfing for some important information. It can be a big turnoff for the visitor and could be the reason he would switch to the next one. Remember there are n number of websites that provide same kind of content or services and the user would like to stick to one only when he is completely satisfied with the service. If you want to get good conversion rates on your website, you must implement the speed enhancement tactics to improve your page load time. Read this blog at crazyegg.com for tips to speed up your website.

Minimal technical side errors

You must have seen errors like 404 while directing to a website and most probably you wouldn’t have visited that website again. Errors like these are mostly caused by broken links on your website and do create a very bad impression on the user. It is a clear no when you want traffic on your page and the error appears because the user will ultimately switch to some other site and would never visit your site again. So, if you have such issues on your website, please fix them right now.

Frequent testing of the website

Technology changes with time and the market too. For running a business up to the standards you always need to be aware and make changes and improvements to your website. There are different parameters to test your website like you can compare your website with the competitors and analyze how they are opting to changes or perfect your own website by removing broken links or dead links and create a better UI. Remember, small changes can also make big differences in the terms of conversion rates.

Use of compelling words for intensive call-to-action

No matter how good content you create, your appeal also matters a lot. Content is the core of your design but intensive call-to-action helps in marketing the content. It also grabs attention and provokes the user to avail the services. Attractive phrases like shop now, limited stock, call today, Don’t miss, try out now etc. really creates an impact on the user and motivates him/her to visit you or contact you.

Mobile friendly interface

This generation uses phones for almost anything and yes it’s that easy and convenient to get things out through a smartphone. Being a designer of the new age, you must respect the trend and see what the user wants. It is very necessary today to build a UI that has mobile-friendly feature and caters towards building a better UI experience for phones as well. Thus, while designing a website you must remember the business aspects and try to apply them to get a profitable outcome.

Better branding better results

To develop a business, it is primarily important to build a brand. You should have those unique elements in your design through which users can identify your business easily and can immediately connect with. An eye catching logo, a well built title and a striking banner is must for better branding. You can also come with a fictional character and give your brand a recognizable face that user can associate with. Better branding can really bring more visitors to you and an excelling UI would definitely convert them into potential consumers.

At the end, what matters is to bring visitors to your website, then convert them into users and holding them through your service. To build a flawless business website, it is mandatory to provide a better UI experience to the visitors and these tips and tricks will surely assist in creating a better design further.